The flight simulator for AI product managers.

Real CEOs. Real evals. Real failure modes. Build, ship, and break agentic AI products inside real-shaped companies — before you do it for real.

Start Mission 01

Start Mission 01

Start Mission 01

Start Mission 01

Watch demo

Watch demo

Watch demo

Watch demo

An image of Dreelio's dashboard
An image of Dreelio's dashboard

Built by someone who's shipped it.

Built by a product leader from

Patrick McDougall

Founder, Softmax


Previously Head of Product at Revolut. Founder of Drip (YC S22, acquired). NuBank and Bain.

I'm a self-taught builder. When I started shipping AI products, I hit every wall you'd expect — couldn't scope feasibility, couldn't evaluate quality, couldn't tell a real demo from a doomed one.


I watched it play out at scale too, as AI got pushed onto product and ops teams without the training to handle it. Softmax is what I wish I'd had — and what they needed."

"Softmax is by far the best educational product I have ever used"

Martha Punla

VP Marketing, Meta

  • "As a fast-moving design team, we needed a tool that matched our pace. From client onboarding to getting paid, this just works clean, fast, and beautifully built."

    smiling woman wearing white and black pinstriped collared top

    Leah Daniel

    Design Ops Lead, teamwork.

  • "We used to duct-tape tools together. Now our contracts, time tracking, and payments live in one clean system. It's everything a small team needs to stay pro."

    A photo of woman in red

    Jane Jay Jay

    Project Manager, Google

  • "As a fast-moving design team, we needed a tool that matched our pace. From client onboarding to getting paid, this just works clean, fast, and beautifully built."

    a man with a goatee smiles at the camera

    Sergio Walker

    Agency Owner

  • "Managing projects used to mean spreadsheets, DMs, and missed invoices. This platform keeps our workflows tight and our clients impressed."

    man smiling to the camera

    Amos Chen

    Art Director, Pentagram

"Softmax is by far the best educational product I have ever used"

Martha Punla

VP Marketing, Meta

  • "As a fast-moving design team, we needed a tool that matched our pace. From client onboarding to getting paid, this just works clean, fast, and beautifully built."

    smiling woman wearing white and black pinstriped collared top

    Leah Daniel

    Design Ops Lead, teamwork.

  • "We used to duct-tape tools together. Now our contracts, time tracking, and payments live in one clean system. It's everything a small team needs to stay pro."

    A photo of woman in red

    Jane Jay Jay

    Project Manager, Google

  • "As a fast-moving design team, we needed a tool that matched our pace. From client onboarding to getting paid, this just works clean, fast, and beautifully built."

    a man with a goatee smiles at the camera

    Sergio Walker

    Agency Owner

  • "Managing projects used to mean spreadsheets, DMs, and missed invoices. This platform keeps our workflows tight and our clients impressed."

    man smiling to the camera

    Amos Chen

    Art Director, Pentagram

Try our simulator for free

In the free part, you’ll experience how the simulation works, make your first product decisions, and understand the format. Then decide if you want to continue. No card required.

Start now

Start now

In the free part, you’ll experience how the simulation works, make your first product decisions, and understand the format. Then decide if you want to continue. No card required.

THE FORMAT

What every Softmax simulation looks like.

Cases vary in domain and arc. The format doesn't.

Real-shaped company

You're dropped into a company with realistic constraints — customer base, regulatory pressure, internal politics. Not a toy problem.

Named stakeholders

A CEO who pushes back. A compliance lead who flags risks. An engineer who challenges your architecture. Each one with their own agenda.

Build-ready artifacts

Every mission produces something you'd actually present at work — a problem brief, an architecture doc, a launch readout. Not multiple choice.

Real time grading

Your output is graded against the same rubrics senior PMs use when reviewing AI work in production teams. No participation trophies.

MIT finds 95% of GenAI Products Fail

MIT State of ai in business, 2025

MIT finds 95% of GenAI Products Fail

MIT State of ai in business, 2025

Problem

Everyone
talks AI, but
in reality…

  • problems are poorly defined

  • AI is applied where it shouldn’t be

  • prototypes don’t work reliably

  • teams don’t know how to evaluate outputs

  • products don’t reach production

Problem

Everyone
talks AI, but
in reality…

  • problems are poorly defined

  • AI is applied where it shouldn’t be

  • prototypes don’t work reliably

  • teams don’t know how to evaluate outputs

  • products don’t reach production

solution

Learn AI by building the product.

You go through a realistic product scenario and make the key decisions:

  • define whether AI is needed

  • scope an MVP that can work in practice

  • build a first version with AI

  • design AI evaluation

  • interpret product metrics after launch

The focus is not on theory, but on decision-making in real situations. You will learn by doing.

solution

Learn AI by building the product.

You go through a realistic product scenario and make the key decisions:

  • define whether AI is needed

  • scope an MVP that can work in practice

  • build a first version with AI

  • design AI evaluation

  • interpret product metrics after launch

The focus is not on theory, but on decision-making in real situations. You will learn by doing.

features

Built for product managers, founders, and AI teams

Real data, real scenarios, real decisions
An image of Dreelio's in app customization feature

Work like an actual PM. Chat with your CEO, debate trade-offs with engineers, present to stakeholders — all inside a simulated fintech company with 70M users and a $75B valuation on the line.

See how AI agents behave in practice

Seamless learning loop. Build your agent, break it, evaluate it, fix it. Every mission is designed around the real failure modes PMs hit when shipping agentic AI for the first time.

Detailed Feedback

Every decision you make gets scored. Know exactly why your CEO pushed back, what your eval missed, and what a senior PM would have done differently.

Immersive Scenario

A CEO who wants AI yesterday. The stakes feel real because the scenario was built to be as close to real as possible.

Learn by doing

No lectures. No multiple choice. You type, decide, and defend — the same way you would in an actual product review with your leadership team.

features

Built for product managers, founders, and AI teams

Real data, real scenarios, real decisions
An image of Dreelio's in app customization feature

Work like an actual PM. Chat with your CEO, debate trade-offs with engineers, present to stakeholders — all inside a simulated fintech company with 70M users and a $75B valuation on the line.

See how AI agents behave in practice

Seamless learning loop. Build your agent, break it, evaluate it, fix it. Every mission is designed around the real failure modes PMs hit when shipping agentic AI for the first time.

Detailed Feedback

Every decision you make gets scored. Know exactly why your CEO pushed back, what your eval missed, and what a senior PM would have done differently.

Immersive Scenario

A CEO who wants AI yesterday. The stakes feel real because the scenario was built to be as close to real as possible.

Learn by doing

No lectures. No multiple choice. You type, decide, and defend — the same way you would in an actual product review with your leadership team.

immersive experience

It is not a typical course

Brutal Feedback

Every decision is graded with real rubrics used in production teams.

Real Product

No lectures. You make decisions under pressure — like a real PM shipping AI.

Real Data

Use actual company data, messy inputs, and imperfect outputs — just like in production.

Survive Reality

Scope, test, break, fix, launch.
By the end, you’ll have a working AI product — not a theory.

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